You deserve a Premium experience
We hand-selected brands we believe our Moms and Dads will love, and then built rock-solid partnerships with each. Only My Family BeginningsTM by Enfamil A+® members have exclusive access to these sweet deals. Don’t forget to check back often for new products and partners.
PopYum UP TO 25% OFF*
Anti-colic baby formula making bottles.
Prenatal Ease UP TO $5 OFF*
Supplements for the five stages of pregnancy.
Librio UP TO 20% OFF*
Personalized books for kids.
Mabel’s Labels UP TO 20% OFF*
Waterproof labels for your kid’s stuff.
FOX & SPARROW $20 OFF the bag collection*
Modern and Versatile Vegan Diaper Bags.
COCO VILLAGE UP TO 25% OFF*
Montessori-inspired wooden toys and furniture for children 0 to 6 years old.
SENSE-U up to $70.00 off the Sense-U Baby 3*
Sense your baby for peace of mind and better sleep.
SENSE-U up to $100.00 off the Sense-U Bundle 3+*
Sense your baby for peace of mind and better sleep.
Quark Baby UP TO 25% OFF*
From bottles designed for breastfed babies to innovative smart tech, Quark® is simplifying the way people interact with the items they choose to use on their parenting journey.
Lucy Darling UP TO 25% OFF*
Lucy Darling creates beautifully designed, exceptional baby and toddler products that ensure every darling moment can be remembered and celebrated.
Little Unicorn UP TO 25% OFF*
Little Unicorn offers premium blankets and nursery essentials.
Ergobaby UP TO 20% OFF*
Ergobaby is committed to providing parents with the foundation to thrive with products that are engineered for comfort and ease.
Lovevery UP TO $30 OFF*
Award-winning play essentials for ages 0-5
Clement UP TO 25% OFF*
Baby, kids and teen clothing, baby accessories, furniture and decoration.
*Offers vary based on partner and level of membership
- Welcome box with over $185 worth of full-sized Enfamil A+® NeuroProTM product.
- 10% off Enfamil A+® Shop Welcome offer*.
- PLUS exclusive member discounted pricing!
- Partner discounts valued up to $400.
* Premium members get 10% off, equivalent to up to $60 savings. $60 is equal to 10% off a maximum order value of $600. Basic members get 10% off, equivalent to up to $20 savings. $20 is equal to 10% off a maximum order value of $200. The 10% off discount code is for one-time use.
† Premium Guarantee allows you to get a full $49.99 refund by your baby’s 2nd month, should you decide to breastfeed. Formula must be unused. Simply call customer service for additional details.
