For a one-time payment of $39.99 you’ll get up to $500* in savings!

When you sign up to the My Family Beginnings^TM by Enfamil A+® Program or Enfamil A+® Shop, you will be asked to provide personal information such as your name and a password. Your queries will be used to best respond to your needs and interests. In addition, we may offer you the opportunity to engage with our content on or through other social networking websites, plug-ins and applications. If you choose to do so, you may allow us to have access to certain information associated with your social media account such as your name, username, email address, profile picture, and gender to deliver the content or for the operation of the website, plug-in or application. When you provide your information from your social media account, we may use it to personalize your experience on our website and on other social networking websites, plug-ins and applications, and to provide you with products and services you may request.

Finally, if we offer you coupons or promotional codes, we collect redemption data to best understand your needs.

Limit of one Premium membership per child. Offer subject to change without notice. My Family Beginnings^TM by Enfamil A+^® Program benefits may vary.

If you have twins, please call us at 1-877-711-8901 and be prepared to provide proof so we can process your additional order.

Reckitt reserves the right to cancel a membership without refund at any time for misuse. Please see our Premium Membership Terms and Conditions here.

* The free full-size product and up to $500 value offers are only for Premium members with babies up to 2 months old. Members with babies 2+ months old will receive up to $200 in savings as part of the Basic program. There is a one-time cost of $39.99 for Premium.
† Premium members get 10% off, equivalent to up to $60 savings. $60 is equal to 10% off a maximum order value of $600. Basic members get 10% off, equivalent to up to $20 savings. $20 is equal to 10% off a maximum order value of $200. The 10% off discount code is for one-time use.
‡ Premium members receive the Welcome Box with over $190 in full-size Enfamil A+® product instead of coupons.
§ Premium Guarantee allows you to get a full $39.99 refund by your baby’s 2nd month, should you decide to breastfeed. Formula must be unused. Simply call customer service for additional details.
# Partners and offers are subject to change.
Enfamil A+® NeuroPro™ is available through Health Canada’s Interim Policy on the importation and sale of infant formulas.