My Family Beginnings™ by Enfamil A+® Premium is a value program where you can pay $39.99 (one-time payment) and receive extended value of up to $500 in savings, exclusive partner discounts, and more*. The Premium program is one membership per child.
The Premium Program is available exclusively through Enfamil.ca by registering for our My Family Beginnings™ by Enfamil A+® program. You can either sign up for Premium in your initial enrollment or upgrade until your baby is 3 months old. Members of the Basic My Family Beginnings™ by Enfamil A+® program may be sent opportunities to upgrade if they are opted-in to receive communications from our program.
* Value may vary depending on location, delivery method, and time of enrollment.
Breastfeeding is best for your baby. The World Health Organization and Health Canada recommend breastfeeding during the first six months of life, and continued breastfeeding, along with complementary foods. We commit to supporting breastfeeding for all families to ensure optimal nutrition and the best start in life for infants. Please consult your healthcare professional before introducing infant formula.
Premium Guarantee allows you to get a full $39.99 refund by your baby’s 3rd month, should you decide to breastfeed.
Formula must be unused and unopened. Simply contact customer service for details. By cancelling your membership, you will no longer get any Premium benefits but will receive the benefits from our basic program. You can learn more about the Basic program here.
The Premium box is shipped following purchase. It typically arrives within 5-7 business days but could take up to two weeks.
Due to the popularity of the program, there may be times when you could experience a delay in shipping. If this happens, we will inform you via email.
Because we will send you products and discounts, you cannot cancel your membership and the membership fee of $39.99 won’t be refunded. However, should you decide to breastfeed, Premium Guarantee allows you to get a full $39.99 refund by your baby’s 3rd month. Product must be unused.
Our program is designed to provide you with a variety of products to provide you with an opportunity to decide which works best for you, so you do not have a choice. However, you are free to purchase any product with your monthly discount* and our Help Centre team would be happy to make some recommendations to suit your growing baby’s needs.
Reckitt reserves the right to change the program at our discretion and we sometimes change offers to align better to a particular region or to test and ensure what we are offering is bringing value to our consumers. These changes/testing may result in members receiving different packages however the value of those packages will always allow the member to get savings beginning at up to $200.