Yes, the Enfamil A+ Premium formulas will cost more due to the research behind our products, and the quality of our ingredients. To ensure the high quality and integrity of our products and deliver the maximum benefits to our consumers, we cannot compromise in any of those areas, but we do look for other ways to be efficient in order to keep our cost structure low and products affordable. While we continually invest time and energy into cost saving initiatives, from time to time it is necessary for us to live up to our commitment to bring high quality, innovative products and services to the marketplace.