When you sign up to the My Family Beginnings^TM by Enfamil A+^® Program or Enfamil A+^® Shop, you will be asked to provide personal information such as your name and a password. Your queries will be used to best respond to your needs and interests. In addition, we may offer you the opportunity to engage with our content on or through other social networking websites, plug-ins and applications. If you choose to do so, you may allow us to have access to certain information associated with your social media account such as your name, username, email address, profile picture, and gender to deliver the content or for the operation of the website, plug-in or application. When you provide your information from your social media account, we may use it to personalize your experience on our website and on other social networking websites, plug-ins and applications, and to provide you with products and services you may request.

Finally, if we offer you coupons or promotional codes, we collect redemption data to best understand your needs.

Limit of one Premium membership per child. Offer subject to change without notice. My Family Beginnings™ by Enfamil A+ Program benefits may vary.