Up to 50% off partner brands

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Premium experience

We hand-selected brands we believe our Moms and Dads will love, and then built rock-solid partnerships with each. Only My Family Beginnings™ by Enfamil A+® members have exclusive access to these sweet deals. Don’t forget to check back often for new products and partners.


UP TO 50% OFF*

Science & art projects for kids.


UP TO 20% OFF*

Anti-colic baby formula making bottles.

Mabel’s Labels

UP TO 20% OFF*

Waterproof labels for your kid's stuff.


UP TO 20% OFF*

Personalized books for kids.

Prenatal Ease


Supplements for the five stages of pregnancy.

VTMN Packs

UP TO 25% OFF*

Personalized vitamin subscription box

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with Premium!

Upgrade your membership to Premium for even bigger discounts on your favourite partner brands.
Plus, get up to $500 in formula savings and more!

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*Offers vary based on partner and level of membership


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